Ideals We Live By

Along with the strategic insight and analytical expertise we have built our reputation on, we follow a set of deeply-held personal values and ideals that are at the heart of who we are and guide us in everything we do.

Partnership

Partnership

One of the driving values we have is the desire to work together and find solutions collaboratively. By working with like-minded clients and industry partners, we strive to create mutual trust and respect in our relationships, creating long-term relationships that benefit us all.

Curiosity

Curiosity

We believe that the desire to learn new things and explore new horizons is a fundamental part of personal and professional growth. By being curious and having an appetite for discovery we are naturally drawn to uncovering the hidden perspectives in the information you analyze.

Value

Value

In our analysis of data, we create value for the institutions and businesses we work with. Over and above the financial and efficiency benefits our work creates, we also believe that what we do must also create inherent social value and add value to how people can live richer and more fulfilling lives.

Community

Community

We understand that the data we analyze is a reflection of people and the community they are part of. Our respect for everyone in those communities and the diversity they represent is an important part of who we are. Our belief in equality and human rights for all is therefore innate to us, inside and outside the workplace, and we bring this lens to everything we do.

We also acknowledge that the future we are all working together to create comes from a past that was not built on the same values. Our offices and the land we occupy are an example of this. Located on the traditional and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh Úxwumixw (Squamish), səlilwətaɬ (Tsleil-Waututh), Qayqayt, Stz’uminus, sc̓əwaθenaɁɬ(Tsawwassen), Kwantlen, and Stó:lō nations, we acknowledge this unceded territory and express our gratitude to all Central Coast Salish peoples.

Our Team

Andrew Drinkwater

Andrew Drinkwater

CO-FOUNDER & PRESIDENT

Andrew's 17+ years of experience in higher education spans academic program development, strategic and financial planning, and analytics and reporting. Andrew's passion is helping academic institutions leverage their data to make decisions so that they can truly focus on improving the institution rather than sorting numbers on a page. Andrew's education includes a Master of Business Administration focused on Management of Technology, a Graduate Certificate in Visual Analytics, and a Bachelor of Science in Information Technology. He currently serves on the Advisory Board of the Certificate in Business Analytics and Decision Making at Simon Fraser University. His continuing education has included courses and conferences on visual analytics, assessment, and academic advising. With his Tableau expertise, Andrew is a Tableau Desktop qualified associate.

Patrick Lougheed

Patrick Lougheed

CO-FOUNDER & CHIEF TECHNOLOGY OFFICER

Pat has over 20 years of experience in higher education spent primarily in information technology and student services leadership roles requiring the creation and execution of strategic plans, improvement of policies and processes, and leadership in services to students, faculty, and staff. His approach includes using data and information to improve decision-making and a systematic approach. His focus has been on the improvement of the student, faculty, and staff experience. Pat holds a Bachelor of Science with a major in computing science and a minor in history along with a Master of Education in educational leadership focusing on higher education student services. His continuing education has included courses on registrarial leadership, university management, change management, and visual analytics. With his Tableau expertise, Pat is a Tableau Desktop certified professional and a Server qualified associate.

Anya Goldin

Anya Goldin

RESEARCH & POLICY ANALYST

Anya is a Research and Policy Analyst at Plaid. She is in her 4th year of a Bachelor of Arts degree with a major in Philosophy at Kwantlen Polytechnic University. Her experience in education research, policy analysis, data visualization, and academic writing drive her passion to improve the post-secondary experience for students, faculty, and staff

Clara Yeung

Clara Yeung

ANALYTICS ARCHITECT

Clara is an Analytics Architect at Plaid, and has spent the last few years in higher education focusing on project management and supporting the implementation of cloud-based enterprise resource planning software. Areas of focus included training strategy and development, creation and management of dashboards, databases and data analysis, and configuration of project management tools. Clara’s education includes a bachelor's degree from Simon Fraser University in Business and Interactive Arts & Technology, and a Certificate in Innovation & Entrepreneurship. Her continuing education has included courses in data analytics, statistical programming and project management.